Defining Culture A Dilemma - 1856 Words

DEFINING CULTURE: A dilemma in environmental assessment The variation in which culture is articulated in many studies, even beyond environmental assessments, affirms culture as a hazy concept (Bennett, 2015). Nevertheless, it is broadly defined as a societal way of life (Salzman, 2001). It is on the basis of the complexity of defining, ‘what culture comprises of?’ that make it difficult to evaluate how an occurrence impacts it. The fluidity in the concept has led to several contests between the bearers of cultures and the outsiders who feel compelled to define them. For the purpose of this article, the bearers of cultures and the outsiders are referred to as natives and non-natives respectively. The non-natives are used in the stead of scientists, resources managers, judges, juries and expert witnesses. Risks to Culture and Cultural Losses: Examples of Genetically Modified Organisms (GMOs) in New Zealand and Nuclear Weapon Test in Marshall Island In the wake of Genetically Modified (GM) cattle research field trial in New Zealand, Satterfield and Roberts (2008) explored the debate between the state actors and the Maori people regarding the acceptability of the GM research in terms of the impacts on Maori culture. A peculiarity of this case is the political relevance of the Maori people, as the case indicates that the Maori community are important players in the governance scheme of New Zealand. This could have translated into why their interests were included in theShow MoreRelatedThe United Nations Universal Human Rights Essay1657 Words   |  7 PagesThe United Nations’ Universal Declaration of Human Rights stands as the current gold standard for every individual’s rights. Focusing on culture, one may see that cultural rights are not clearly defined and are oftentimes in conflict with other types of rights. In this paper, I will first discuss the United Nations’ use of ‘cultural’ in its un iversal human rights in relation to the concept of cultural relativism. Then, using South African and American practices, such as virginity testing and discriminatoryRead MoreIntroduction. While Organizations Are Complex And Seemingly1457 Words   |  6 Pagesmoving to a global level and developed a solid understanding of the various cultures in countries worldwide. This understanding is not always as solid as managers may think because uncertainties and other areas not considered arise. These may include formulating strategies, managing risks, or motivating people from multiple cultures. What of leadership styles? Often organizations discover that leadership across cultures is a greater problem than initially thought and it takes careful considerationRead MoreEthics : A Moral Dilemma959 Words   |  4 PagesThis is very closely related to what would be called a â€Å"moral dilemma†. A moral dilemma occurs when someone is faced with a choice of two options, both of which wi ll break some moral code. Even though there is no further information on the quote from the survey, it seems that the situation involved the responder having to choose whether to comment on a situation or lose their job. Waisfisz and Hofstede (n.d.) describe organizational culture along six autonomous dimensions and two semi-autonomous dimensionsRead Moreorganizational behaviour1261 Words   |  6 Pagesand practices that allow a better understanding of human behavior in organizations. Topics include motivation and job satisfaction; decision making; group dynamics; work teams; leadership; communication; power, politics and conflict; organization culture, structure and design; impact of technology; management of work stress; organizational change and development; and career management. Analysis of organizational behavior problems by self assessments, case studies and simulations. Course Objectives: Read MoreTerrorism : The United States1154 Words   |  5 Pages The United States promotes international freedom, and discourages any organization who is attempting to disrupt freedom. In recent years, terrorism has become one of the United States greatest dilemmas. Terrorism is a horrific crime against society, and the people who carry out these acts are considered people some of the worst criminals of today. Following September 11 the United States made a decision to wage war of terror. The United States â€Å"War on Terror† attempts confront these people andRead MoreUtilitarian And Deontology Theories1640 Words   |  7 Pagesparticularly when officers are being faced with ethical dilemmas. Ethical dilemmas can occur when an officer does not have an apparent or appropriate solution to the situation being faced. Ortmeier and Meese (2010) stated that many of the unethical decisions made are actually contributed by the individual’s incorrect views or believes about other people and the individual’s own unethical decision-making (p. 161). As previously stated, dilemmas generally challenge simple solutions and are often viewedRead MoreThe Inability to Define Cultural Heritage Tourism668 Words   |  3 PagesAmerica, which defines heritage tourism as: the business and practice of attracting and accommodating visitors to a place or area based especially on the unique or special aspects of that locales history, landscape (including trail systems), and culture (Advisory Council on Historic Preservation, 2006), there is no established consensus between the various industries involved. This inability to define heritage tourism with any modicum of certitude has spawned an academic environment in whichRead MoreThe Nursing Code Of Ethics Essay1164 Words   |  5 PagesAs described in Black, ethics and morals are defining characteristics that guide nursing care. Each play a particular role in the efficacy of each nurse and the way he or she performs within the scope of practice. Morals are established as a rule of conduct in any situation provided and once a nurse is aware of one’s personal beliefs and values, safe and effective client care can be delivered through ethical decision making. Ethical decision making involves a critical analysis of actions beforeRead MoreMy Nursing Ethics Essay1398 Words   |  6 Pagesthe ability to make right and wrong decision based on adopted morals (Navran F. J., 2010). Every human is shaped according to their culture, spiritual and individual values that were instilled upon them by their family and community and in the nursing world, one nurses’ beliefs may differ from how others may practice nursing and handle ethical dilemmas. The culture this author grew up on expects the younger generation to be respectful, compassionate, responsible and be accountable for own mistakesRead MoreThrough The Looking Glass : Article Review856 Words   |  4 PagesAlthough there are no specific studies associated with this article, it does however theorize that there are three specific observations, which best explain work related ethical behaviors. The scholarly article’s hypothesizes that human instincts, cultures, and polarizing pressures between social and individual responsibilities all affect people’s â€Å"ethical† decision making. Also, the article’s methods used, its results, and its overall significance will be analyzed and presented. The Hypothesis There

The Morality Of Euthanasia And The Application Of...

The Morality of Euthanasia and the Application of Utilitarianism. Introduction When a patient is in immense amounts of pain from a terminal illness, one of the options to relieve a person from the pain is euthanasia. Euthanasia is seen as a controversial and moral issue because of the different viewpoints. Euthanasia is seen by some as killing, while others see it as removing a person from immense amounts of pain. This paper will first discuss the principles of utilitarianism through Bentham and Mill. Next, Rachels argument will be analyzed for his viewpoint on euthanasia. Utilitarianism- Jeremy Bentham (pg.43-48) and John Stuart Mill (pg.50-54) Utilitarianism can be defined overall as summing all pleasures and pains in order to create happiness for the most people. Pleasure is the only good, and pain is bad. Bentham sees pleasure and pain as ‘â€Å"two sovereign masters†. Pleasure and pain is what governs us, and is achieved through majority rule. Bentham says â€Å"By the principle of utility is meant that principle who approves or disapproves of every action whatsoever.†(pg.44) Utilitarianism focuses on calculating the overall effect of an action, which a goal to create the most happiness for the most amount of people. They think of all the future consequences and long term benefits. Everyone’s opinion is taken into account when making a decision. This is seen in many government systems today through democracy and voting. Bentham says that â€Å"the community is a fictitiousShow MoreRelatedUtilitarianism Vs. Kantian Theory1100 Words   |  5 PagesMelanie Dolechek 3/30/17 PHI Essay #2 Utilitarianism vs Kantian Theory Morality is a complex subject and ethical dilemmas yield differing opinions and theories that have manifested through time by intelligent philosophers. There were two influential philosophers’ names Jeremy Bentham and Immanuel Kant, who formed differing theories, in an attempt to set a uniform approach to ethical dilemmas and morality. Bentham was a firm supporter of Utilitarian theory; which focuses on overall happiness andRead MoreComparison Between Deontological And Teleological Approaches1276 Words   |  6 Pagesabout the consequences of the action. Utilitarianism and situation ethics are teleological approaches. Deontological ethics are only concerned with the moral law, or duty, that makes a particular action right or wrong regardless of the consequences (Bowie et al, 2008, p.4). Natural moral law and divine command theory are some of the deontological approaches. These ethical theories can be used to explain many issues happening in the present world. Abortion, euthan asia, slavery, animal ethics, torture andRead MorePhysician-Assisted Suicide and the Significance of the Kantian View2520 Words   |  10 Pagesis an ethical issue, one way of resolving the dilemma is to evaluate the morality of PAS from the perspective of classical and other ethical theories. Among these are utilitarianism, deontology, virtue ethics, relativism, emotivism, and ethical egoism. With the exception of deontology, any of these theories can be used to justify PAS easily. Deontology is the only view that places strong moral limitations on the application of PAS. Deontologys most prominent proponent Immanuel Kant strongly opposedRead MoreAssisted Suicide, Morally Wrong or Your Right?2852 Words   |  12 Pagesphysician assisted suicide, assisted suicide and euthanasia. Physician assisted suicide is when a physician intentionally gives the patient the method of suicide, such as pills. Assisted suicide involves a layperson or a non-physician who is equipping the patient with the means to kill themselves. Euthanasia is when the person is directly killed by a physician or a layperson; euthanasia can be voluntary, involuntary or non-voluntary. Voluntary euthanasia is at the patients request, involuntary is againstRead MoreReligion and Bioethics: Physician Assisted Suicide, a Religious Perspective2205 Words   |  9 PagesPhysician-Assisted Suicide/Euthanasia. Specifically, it made an obvious point of defining the distinction between killing and letting one die. In addition, it focused on the link between Faith and Reason, the development of tradition throughout history, modern statements on this ethical dilemma, and then drew conclusions based upon these analyses. These are all significant points to consider when attempting to determine the morality of physician-assisted suicide/euthanasia. In order to fully understandRead MoreIt and Ethical Issues Questions2597 Words   |  11 PagesIssues Final Exam Essay Questions ESSAY QUESTIONS 1. Essay Question: Rule Vs. Act Utilitarianism (Utilitarianism) Suppose that you were wondering whether you, as a doctor, should hug a patient who is in tears. Give an ethical analysis of pros and cons from an act utilitarian point of view. Then give an analysis from a rule utilitarian point of view. 2. Essay Question: (Case Scenario -- Utilitarianism) Suppose that Rosa moves away her children out of town because, based on the informationRead MoreIt and Ethical Issues Questions2610 Words   |  11 PagesIssues Final Exam Essay Questions ESSAY QUESTIONS 1. Essay Question: Rule Vs. Act Utilitarianism (Utilitarianism) Suppose that you were wondering whether you, as a doctor, should hug a patient who is in tears. Give an ethical analysis of pros and cons from an act utilitarian point of view. Then give an analysis from a rule utilitarian point of view. 2. Essay Question: (Case Scenario -- Utilitarianism) Suppose that Rosa moves away her children out of town because, based on the informationRead MoreMoral Perspectives On Physician Assisted Suicide2738 Words   |  11 PagesMemorial University of Newfoundland Moral Perspectives on Physician-Assisted Suicide When your conscience says law is immoral, don t follow it - Jack Kevorkian Introduction Physician-assisted suicide, also known as voluntary active euthanasia, is easily one of the most prominent and controversial issues in media circulation today. Definitively, physician assisted suicide is as a physician’s knowingly providing the means to commit suicide to a competent patient who voluntarily makesRead MoreEssay on Active Euthanasia with parental consent2035 Words   |  9 PagesCase Study: Active Euthanasia with Parental Consent Euthanasia, the ‘mercy killing’, has definitely been one of the most difficult ethical dilemmas. Euthanasia is defined â€Å"an action or an omission, aimed at and causally implicated in, the death of another for her/his own sake† (Foot, 1997, as cited in Robert, 2004, p. 145). Euthanasia differs from murder, because the action causing the death is for the sake of the person to be killed. Someone might say that the person wanted to die anywayRead MoreKant s Ethical Theory Of Abortion Essay1266 Words   |  6 PagesKant’s ethical theory tells us about the morality or immorality of abortion? Is it clear what utilitarianism tells us about abortion or euthanasia? Throughout the previous thirty-eight years ago since the U.S Supreme Court legalized abortion as a medical procedure, the topic of abortion has spurned several heated debates both socially and politically. In such a heightened contemporary context, it would be rather appropriate to consider the moral application of Immanuel Kant’s philosophy, one of the

Manufacturing Sector in Australia-Free-Samples for Students

Question: Discuss about the Cost of Production in Manufacturing Industry. Answer: Introduction Cost of Production also known as Production Cost refers to costs, which are incurred by a manufacturer in the manufacture or production of the goods. It comprises of various expenses, which includes, but not restricted to, raw materials, labor, consumables and other general overheads. These costs can be classified as Fixed Costs and changeable Costs. Fixed Costs refers to the costs that are incurred in spite of the manufacturing process (Shepherd, 2015). Whereas, the Variable Costs are costs, which would be incurred only when the manufacturing activities take place. The report focuses on the cost of production in manufacturing industry in Australia. It highlights the causes of such costs and the means by which it can be reduced. Manufacturing Sector in Australia In recent times, the manufacturing facilities in the Australia have been on a declining trend as their share in the economy has declined in the last 30 years. It is presently accounting for about 7% of the total production and employment (rba.gov.au, 2017). This is due to an increase in the supply from economies like China which is having lower labor cost. During the mid 2000s, a boost in the demand for the Australian made commodities helped to raise the valuation of Australian Dollars. The rate of exchange is so high that it put additional pressure on the manufacturers, further adding to the already pressurized manufacturers from the structural changes in the industry. Breaking Down of Costs The Business Costs can be broken down in a number of different ways (industry.gov.au, 2017). They are as follows- Labor Costs- This cost includes all the employee payments and social contributions. Rent Facility Charges- This includes the payments made by the property owners for using the building and other structures. Interest and Debt Charges- This implies the cost of the capital, which is determined using the interest rates. Transportation- This includes costs for the transportation of goods by road, rail, pipeline, water or air. Utilities- This includes charges for the provision of the electricity, gas and water. Taxes- This comprises of aggregate of the company and the insurance taxes. Manufacturing in Australia The manufacturing output in Australia has seen a steady increase throughout the 1990s before slowing down in the beginning of the early 2000s. The level of output between the current time and a decade ago is similar. This is given in Graph 1 below. Over the last two decades, the Australian Economy has grown rapidly resulting in a marked decline in the manufacturing output in the share of total output. Level of employment has also declined in the last 2 decades, with growth in labor output in line with that of the economy. (Graph 1: Manufacturing Indicators, Source: rba.gov.au, 2017) Though these trends have been apparent for a few decades, the time period after the global crisis has been characterized by the comparatively slower growth of global manufacturing sector, a more obvious easing in productivity growth and fall in employment in the sector. The manufacturing sector in Australia is quite diversified with having various large industries such as food, beverage and tobacco, machinery and equipment, coal chemicals and metal products, this has been shown in graph 2 below. (Graph 2: Manufacturing Output. Source: rba.gov.au, 2017) The ABSs input output tables provide some light into the organization of these sub-industries (Table1). Amongst the four major sub-industries, two major industry types emerge. The food, beverage tobacco and metal products sub industries both rely heavily on inputs from the primary industries (agriculture and mining) where Australia has an adequate supply. Only a low share of items is being imported. On the other hand, the machinery and petroleum, coal and chemical sub industries use comparatively less inputs from primary industries in Australia. They constitute of more imported items compared to others. They are vulnerable to intense competition due to imports and their final products are targeted primarily to the domestic market. (Table 1: Characteristics of Australian Manufacturing. Source: rba.gov.au, 2017) The ratio proportion of value being added to the total production in the Australian manufacturing industry is largely comparable to that in other advanced economies manufacturing industries (Table 2). (Table 2: Manufacturing Value-added Share of Production. Source: rba.gov.au, 2017) Compared to other Australian Industries, manufacturing industry is a low revenue generating sector; the ratio of value generated to the total production (29%) is the lowest of any industry. Difficulties Integrating in Supply Chains Another factor that has a contribution on the growth of the manufacturing industry is the economys amalgamation with the global supply chains. The recent data on the global supply chains suggest that economies of other countries integrated themselves with the global supply chain to counter the issue with the inferiors and imported goods. The geographical location of Australia is further contributing to the enhanced cost associated to trade and posing a major barrier in larger participation in global supply chains. Moreover, the higher trade cost associated with Australia is posing a challenge to the domestic producers being only having the comparatively small domestic market. They are unable to have the benefit from the economies of scale which can be achieved from lager market and demand. Conclusion The depreciation and devaluation of the Australian Dollar in the recent years has enhanced the competitiveness of the Australian manufacturing industry. Moreover, it is likely to have a consistent growth in the food, beverages and tobacco sectors due to the fact that the export rate increase for the Australian products along with their relative advantages in their primary resources. Compared to this, less demand from the mining industry and the adverse effect on the production of passenger vehicle will negatively affect the rate of output. However, the current rate of production for automobiles and associated equipments only contributes to around 5% of the total manufacturing output. Moreover, in the long term, the lack of infrastructure will further negatively affect the production of the manufacturing industry. The global reduction of the price of manufactured items along with the high valuation of the Australian currency in the time of the resource investment will further affect t he potentiality of the several Australian manufacturers with relatively structural change in the manufacturing sector. It leads to the closure and shifting of the manufacturing facilities to other economies having lower cost of production. However, there are one sector which is proving competitive advantage for the Australian economy is the RD. It is due to the reason that Australian is having huge number of well trained and skilled employees. One important factor that should be considered is lower demand of employees in the manufacturing sector due to their diminishing operations Bibliography Buckley, P. J., Casson, M. (2016).The future of the multinational enterprise. Springer. DRURY, C. M. (2013).Management and cost accounting. Springer. Dunning, J. H. (2012).International Production and the Multinational Enterprise (RLE International Business). Routledge. Fre, R., Primont, D. (2012).Multi-output production and duality: theory and applications. Springer Science Business Media. Ham, I., Hitomi, K., Yoshida, T. (2012).Group technology: applications to production management. Springer Science Business Media. industry.gov.au. (2017). Retrieved 7 August 2017, from https://industry.gov.au/Office-of-the-Chief-Economist/Publications/AustralianIndustryReport/assets/Australian-Industry-Report-2016-Chapter-3.pdf Nicholson, W., Snyder, C. (2014).Microeconomic theory. . rba.gov.au. (2017). Retrieved 7 August 2017, from https://www.rba.gov.au/publications/bulletin/2016/jun/pdf/bu-0616-4.pdf Shephard, R. W. (2012).Cost and production functions(Vol. 194). Springer Science Business Media. Shepherd, R. W. (2015).Theory of cost and production functions. Princeton University Press.

Digital Marketing Communication Management †Myassignmenthelp.Com

Question: Discuss About The Digital Marketing Communication Management? Answer Introduction This report discusses some significant factors that are necessary to make an effective business plan. At the same time, it presents SWOT and competitors analysis wherein an organization internally analysis the situation of the company to successfully develop the new product in the marketplace. Additionally, it also presents the mission, marketing and financial objectives of the company. It also shows the marketing mix strategy that is emphasized on the digital marketing communication plan. Furthermore, actions plan for accomplishing the marketing and financial objectives are also discussed in this report. This report also presents the implementation of marketing plan for Luxatic (Armstrong, et al., 2014). History The luxatic brand is developed in 2010, which is liked by a large number of customers. It provides some significant products and services such as jets and yachts, cars and bikes, food and drinks, leisure, fashion and lifestyle, homes, and watches for their potential customers. In addition, Jets and Yachts are chosen by the company to launch this products and services in Australia. It involves luxurious cruise lines along with ships that will provide a fresh or new opportunity to launch its product and series within the Australian market. At the same time, yachts and cruise offer the premium products and services together with adventuring activities, which will be supportive to influence a huge amount of tourists. At the same time, ships and jets are known to its internal and external designs (Armstrong, et al., 2015). SWOT Analysis Strengths Influencing interior of product and services. Many advantageous activities for potential customers. It offers a beneficial traveling experience to their customers. Weakness Higher Cost Could not be reasonable by every Australian customer. Opportunities Increase in the number of Australian tourism. Significantly accepted by Australian tourists. Threats Yachts are previously operated in Australia. Lack of approval by the customers of Australia due to higher cost. Strength The main strength available with Jets and Yachts is its influencing interior design, which can support to attract a large number of customers in long-term. Along with this, it also performs many advantageous activities to its customers together with beneficial traveling experience to their customers. Therefore, it can be said that such components can support to make a positive image in customer mind, which will enhance the market share and profitability of the product and services of the company in long-term (Baker, 2014). Weakness The major strength exists with Jets and Yachts is its higher cost, which is not reasonable for every customer. Therefore, it can be said that higher cost can reduce the demand of product and services of the company. It cannot be beneficial to obtain a positive outcome in long-term. Opportunity The organization has a great opportunity to enhance its market together with increasing the number of customers by launching its market in Australia. Threats The major threat of Yachts is that it operates already within Australian marketplace. The high cost of product can negative impact on the demand in the market. Hence, it can be said that the higher cost can decline the sale of product and services, which can increase the probability of failure of Luxatic product in Australia market (Baker, et al., 2016). Competitor analysis Competitor analysis is significant to know the situation of competitors in the marketplace. An organization can use Porters five force model to analyze the actual situation of competition level to successfully perform the new product and service of the company. At the same time, PESTLE is used to evaluate the situation of the country before launch the product and services in Australia. Porters Five Force Model The porters five force model can be useful to identify the competitors of Australia market in an appropriate manner. It includes bargaining power of buyers, bargaining power of suppliers, Threat of new entrants, new substituted, Rivalry among existing competitors (Christopher, eta l., 2013).It is discussed below: Bargaining power of buyers A company can face higher bargaining power in Australia due to the availability of same products and services. It can increase the probability of switching cost of buyers in long term. The situation of higher buyer power shows the price sensitivity means the organization can attract the customers by offering low-cost product and services (Hollensen, 2015). Bargaining power of Suppliers The bargaining power of suppliers is low due to availability of many substitutes in the marketplace. Hence, supplier has needed to focus on the customers by making a positive image and relationship of the product and services of the company. Threat of New Entrants The Marine industry is very costly therefore entrepreneur has not started such kinds of business. At the same time, it shows the low threat of new entrants due to higher beginning cost. Threat of substitutes There is quite a threat of substitutes product, which can be effective for the organization to successfully perform in Australia market (Karjaluoto, et al., 2015). Rivalry among existing competitors There is higher rivalry among existing competitors, therefore, it can be said that an organization has faced issue to compete the existing competitors and make a positive image in the marketplace. PESTLE analysis The following table demonstrates the PESTLE analyses: Factors Evaluation Political The Australian government is Stable, which can be effective to start the business in Australia. Support of Government to start anew venture. Economic Economic stability facilitates the development of new business. Social Acceptance by the people of Australia as well as the tourists. Technical Technological development of Australia facilitates the business of Luxatic. Legal The legislation of Australia facilitates the development of new business opportunities. Environmental The environment-friendly technology used by Luxatic (Khan, 2014). Mission The mission of Luxatic is to launch Jets and Yachts in Australia and attract a large number of customers for using the services of the company in long term. Marketing objectives To analyze the market trends of Australia To identify the business opportunities of Yachts in Australian tourism To identify the situation of competitors in Australia Financial Objectives To increase the revenue of company in 6 months by 25% To decline the expenditure of company in 6 months by 30% To increase the demand of customers in 6 months by 35% Marketing mix strategy The marketing mix strategy can be significant to the organization to pool a large number of customers in long-term. It includes product, price, place, and promotion (Kotler, et al., 2016). It will be discussed below: Product strategy Luxatic will launch its new product and services for the people of Australia. It offers unique quality Yachts to attract new customers in long-term. Additionally, an organization has included some significant components such asrange, superiority, policy, structures, brand name, packing, and services in the product strategy. It can be effective to present a new product in an effective manner. Therefore, it can be said that these components can be essential to make a favourable image in the customer mind (Lusch, et al., 2014). Price strategy Price is a significant factor that directly affects the growth of business in long-term. Luxatic offers unique quality product and services to their potential customers, therefore, it charges higher. In addition, it can also be said that company has focused on the higher class, which mainly prefer to have the quality product rather than quantity. Furthermore, it can be said that higher cost can be easily afforded by the upper class in case company offered unique quality products. Place Strategy Place strategy is essential to enhance the number of customers as well as enhancement in the sale and profitability in long-term. Luxatic can use the Business to Customer (B2C) way to provide the product and services in Australia. Additionally, it can be said that Business to Customer is a significant way due to direct deal with customers. At the same time, direct communication or deal with customers can provide an opportunity to improve the profitability of the company in long-term (Meffert, 2013). Promotion Strategy Promotion strategy can be vital for the organization because it will be supportive to improve the profitability and financial performance of the company in long-term. As per the existing situation, social media can be more effective promotion tool as compared to other tools. It will be supportive to directly communicate with customers in an appropriate manner. There is some significant way by which an organization can directly influence a large number of customers such as LinkedIn, Facebook, Twitter, Snap-chat, Instagram, and emails. It can also be significant to make a positive relationship with customers in long-term and a favorable relationship can enhance the demand for product and services of the company. Moreover, the company can easily attract the customers by offering the discount on product and services (Percy, 2014). Digital marketing communication Plan The digital marketing communication tool is used to directly communicate with consumers to make a long term relationship. Moreover, different tools will be used in digital marketing communication named Facebook, LinkedIn, Twitter, Instagram, Snapchat, email, and companys websites. As a result, it would be beneficial to create awareness about Jets and Yachts in market appropriately (Sheth, et al., 2015). Present action programs Luxatic can use the following steps to accomplish the financial and marketing objectives: Step 1 Luxatic can estimate $8, 00,000 to promote the product and educate the dealer of the company due to spreading the awareness regarding the goods and services. At the same time, an organization has also determined the market of Australia before establishing the product and service in an effective manner. Step 2 Luxatic will start to interact with customers by using digital communication way in a significant manner. These digital communication ways are Social media, Facebook, LinkedIn, Twitter, Snap-chat, Instagram, and emails. At the same time, these ways can support to accomplish the objectives successfully (Royle, et al., 2014). Step 3 In this step, Luxatic can collect the opinion and view of customers regarding the experience of product and services. It will be significant to overcome the issues of products and services along with enhancing the performance of goods and services in long-term. Step 4 In this step, Luxatic can make a decision in case they receive a negative feedback from the customers. An organization can make an effective strategy to overcome the negative feedback and improve the performance of product and services in long-term (Sheth, et al., 2015). Controls is a major element of the marketing plan because Luxatic can evaluate the product by comparing the actual with estimated outcome in case they addressed any issues then it will be corrected. At the same time, it can be said that there are three factors that are considered in this process such as evaluating, comparing,In this step, Luxatic can check the marketing situation through evaluating the types of task that will be performed like a survey. Luxatic can conduct a market survey to know the actual situation of the market by identifying the actual needs and customers of products. Along with this, it can be said that an organization can also identify those products which are not like by the customers because it can help to simply satisfy the customers (Tiago, et al., 2014). In this step, Luxatic can compare the estimated outcome with the actual outcome for identifying the gap between actual and standard significantly. In this step, Luxatic can eliminate the gap between standard and actual outcome by using the controlling process. At the same time, if the organization has found any major mistake then they can make an effective strategy to eliminate the found issue effectively (Watson, et al., 2013). Conclusion From the above analysis, it can be concluded that Luxatic is a famous organization, which offers a premium product to their potential customers by using digital communication way. At the same time, It can also be illustrated that company can use the PESTLE for identifying the situation of country before start any new venture at the new place. Additionally, it can also be summarized that the Porters five force model can help to evaluate the situation of competitors to successfully start the business. Finally, it can be concluded that the marketing mix strategy can be effective to attract more customers in long-term. References Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. USA: Pearson Australia. Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. USA: Pearson Education. Baker, M. J. (2014).Marketing strategy and management. USA: Palgrave Macmillan. Baker, M. J., Saren, M. (Eds.). (2016).Marketing theory: a student text. USA: Sage. Christopher, M., Payne, A., Ballantyne, D. (2013).Relationship marketing. USA: Taylor Francis. Hollensen, S. (2015).Marketing management: A relationship approach. USA: Pearson Education. Karjaluoto, H., Mustonen, N., Ulkuniemi, P. (2015).The role of digital channels in industrial marketing communications.Journal of Business Industrial Marketing,30(6), 703-710. Khan, M. T. (2014).The concept of'marketingmixand its elements (a conceptual review paper).International journal of information, business, and management,6(2), 95. Kotler, P., Keller, K. L., Brady, M., Goodman, M., Hansen, T. (2016).Marketing management. USA: Pearson Education Ltd. Lusch, R. F., Vargo, S. L. (2014).The service-dominant logic of marketing: Dialog, debate, and directions. UK: Routledge. Meffert, H. (2013).Marketing-Management: AnalyseStrategieImplementierung. USA: Springer-Verlag. Percy, L. (2014).Strategic integrated marketing communications. UK: Routledge. Royle, J., Laing, A. (2014). The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries.International Journal of Information Management,34(2), 65-73. Sheth, J. N., Sisodia, R. S. (2015).Does marketing need reform?: Fresh perspectives on the future. UK: Routledge. Tiago, M. T. P. M. B., Verssimo, J. M. C. (2014). Digital marketing and social media: Why Bother?.Business Horizons,57(6), 703-708. Watson, C., McCarthy, J., Rowley, J. (2013).Consumer attitudes towards mobile marketing in the smartphone era.International Journal of Information Management,33(5), 840-849

Dangerous Liaisons Vs. Cruel Intentions Essays -

Dangerous Liaisons Vs. Cruel Intentions It is my intention to compare the book, Dangerous Liaisons by Choderlos de Laclos, to its modern movie version, Cruel Intentions starring Sarah Michelle Gellar. I intend to examine how the original French text was modified in reference to plot, character, morals/values, and themes. I also plan to discuss how these transformations change the meaning of the story and reflect different cultural/historical contexts. There are some major differences between these two works, if only because of when they were written. First, the plots of both works need to be discussed and explained how they are different. The stories of both works have basically the same structure, until it gets toward the endings. In Dangerous Liaisons, the Vicomte de Valmont dies in a sword battle between him and Danceny. Right before he dies, though, he gives Danceny all of his letters between him and the Marquise de Merteuil and tells him to circulate them in order to ruin Merteuil's reputation. Danceny does this and then moves away for a while. Merteuil ends up becoming disfigured from small pox and her reputation crumbles. She moves to Holland because of this. Cecile moves back into the convent and Madame de Tourvel dies of misery because of the suffering that Valmont put her through. Because Cruel Intentions is such a modernized version of this story, the ending is a lot different. Sebastian (Valmont) dies by being hit by a car because he pushed Annette (Tourvel) out of the way in order to save her life. Obviously, this is a much more modern way of dying in a movie than dying in a sword fight. Also, it shows the Valmont character as being more heroic, which in Dangerous Liaisons, he was not quite so heroic. In the movie, it does not really say what happens to Ronald (Danceny). He fights with Sebastian, and that is the last we see of him. Catherine (Merteuil), like in the book, also has her reputation ruined, but she gets humiliated in a more dramatic way (in front of the student body and faculty). Also, there is the issue of drugs. Her addiction to cocaine is revealed. The use of drugs is a common issue in today's modern movies, and that is one of the reasons Cruel Intentions is different in terms of its cultural context. Cecile and Annette (Tourvel) worked toget her to produce copies of Sebastian's journal, which revealed Catherine's true self, and they handed them out to the student body and faculty. Cecile directly gets revenge on Catherine. In Dangerous Liaisons, she does not. This also relates to cultural context. It shows how more independent women are in the modern world. In Dangerous Liaisons, Tourvel dies of misery and Cecile goes into the convent. This shows that women were much weaker and less independent in society in the late 1700s. The last scene in the movie shows Annette driving off in Sebastian's expensive car. This is a typical ending to a modern story. In the book, her character dies, but in the movie, she is the vengeful, independent woman. It is apparent that the morals and values of both works change because of their cultural and historical context. Dangerous Liaisons was basically written to teach young women in society what not to do. This kind of literature was looked down upon at the time it was written. ?In 1824 a decree of the cour royale de Paris condemned it to be destroyed as ?dangerous'. This verdict remained the official one throughout the later nineteenth century. The book was spoken of only to be deplored: ?a picture of the most odious immortality, that should never have been revealed even supposing it had been true', ?a work of revolting immorality', ?a book to be admired and execrated'.?(Laclos, p. 7) It was considered to be an immoral book. The movie was made mainly for entertainment purposes. Since we basically live in an immoral society, it was well accepted as a good movie. Although the schemes that Catherine and Sebastian thought up and carried out were at times blown out of proportion, I think today's audience is entertained by that sort of character. Catherine and Sebastian were the kinds of people that probably do

Chocolate confectionery Essays

Chocolate confectionery Essays Chocolate confectionery Paper Chocolate confectionery Paper Trends Chocolate confectionery is expected to register positive growth during 2012 due to rising consumption, which are in turn derived from rising living standards. Chocolate confectionery remains very popular in Kazakhstan and it is considered to be a very tasty delicacy in spite of the widespread knowledge that excessive consumption of chocolate confectionery is potentially harmful. Chocolate is more often than not purchased in impulse in Kazakhstan. Chocolate confectionery is expected to increase in value by 9% in 2012, rising to KZTI 30. billion, while volume sales are expected to ncrease by 3% to 84,000 tons. The faster value growth than volume growth during 2012 can be attributed to the fact that Kazakh consumers are becoming more interested in value-added products and this is resulting in average unit price growth. Chocolate confectionery in Kazakhstan is characterized by the presence of several highly competitive domestic producers and a preponderance of imported products, m ainly from Russia. Current situation Domestic player Rakhat JSC is expected to remain the leading player in chocolate confectionery in Kazakhstan in 2012, accounting for a projected 20% of total hocolate confectionery retail value sales. The company managed to increase its value sales by 8% during 2012, a feat it managed mainly due to the rising demand for its wide range of products and the fact that its brands enjoy widespread availability in a wide range of retail outlets. The companys products also enjoy a high degree of loyalty from Kazakh consumers as it has a long history of being one of the largest chocolate confectionery manufacturers in Kazakhstan with the history going back more than 70 years. Rakhat JSC offers a wide range of both chocolate confectionery nd sugar confectionery as well as bakery products. Among the companys leading products in chocolate confectionery is Kazakhstanskiy in plain dark chocolate tablets, while Kara-Kum and Vecher are strong in bagged selflines/softlines. This has traditionally been the most popular chocolate confectionery category among Kazakh consumers. The second leading company in chocolate confectionery in 2012 is expected to be international producer Mars Inc. , which is present with a wide range of countlines under global brands such as Snickers, Twix, Mars, Bounty, MMs and Milky Way. Mars is expected to have managed to increase its value sales in chocolate confectionery by 3% in 2012, accounting for a projected 13% of total chocolate confectionery value sales. Future possible prospects Chocolate confectionery in Kazakhstan is expected to record a positive performance over the forecast period, increasing in constant value at a CAGR of 3%, rising to KZT149. 9 billion by the end of 2017. Chocolate confectionery is expected to experience higher levels of competition during the forecast period due to rising ressure from Russian producers which actively pursuing increases in the OlstrlDutlon 0T tnelr products ana Dranas ana a stronger presence on grocery retall shelves in Kazakhstan. As demand for chocolate confectionery is already quite mature in Kazakhstan, many consumers are expected to demand more value-added products. Many Kazakhs are expected to become more attached to the brands to which they already demonstrate a high degree of loyalty as the promotional activities of the categorys leading players are set to boost sales during the forecast period.

Managing ethic Essay Example | Topics and Well Written Essays - 1000 words - 1

Managing ethic - Essay Example of transparency and that is only achievable through having an open mind and not bias against gender or color for one to have the trust and confidence of all the employees and the team as a leader. This paper uses the implicit Association Test to measure the affiliations and biases that one has and how they would influence a leader and his job to lead an organization or a company. This paper uses the results of two tests in the IAT to examine the leadership traits present and also investigate the different aspects that generally need to be improved for one to be a great leader. The first test was complete to measure the racial preference score of an individual. The results were that the data suggested there is a slight preference for white people compared to black people. The second test measured how one associates a person with the good aspects of their lives and how the two related in filling up the study. For the second test the results revealed that there was no preference identified for one person or deeds over the other. In the two tests there is a difference in the type of results since although one shows that there is bias in terms of color the other shows one as a leader that can be able to handle the people without any form of bias. The two results are mixed, however, in the first test there is only a slight preference to the whites as compared to the black people in the society. The IAT results have revealed some facts about my preferences that I previously did not know that I had especially the preference to the Black people. I have considered myself to be very partial and not discriminative of the color of skin since I have been raised in a region where I have interacted with people from all racial backgrounds throughout my life. However, the fact that the results only give a slight preference in the preference scales reveals that although I may be considered to be biased it is at a very low and minimal scale. This further compounded by the second